“You feel completely fresh and wake up with a big smile”

”It is absorbed quickly and even if it stings a little at the time of application it fades away very quickly! Then there is the feeling when you wake up in the morning, god, you can hardly describe it, wonderful, you feel completely fresh and wake up with a big smile. Several times I have woken up and forgotten to put a deodorant on… it is not needed. I am more self confident now as well, now I don’t need to go around worrying about that the WHOLE world is thinking about the fact that I reek of sweat! WONDERFUL!”

– Anonymous respondent, market research 2011