“The first product I have used that actually delivers on its promises”

”It is the first product I have used that actually delivers on its promises, keeping the sweat away WITHOUT reeking of male perfume. Female deodorants are usually utterly useless. I exercise a lot and lead a stressful life, always hurrying from the gym and always suffering from sweating afterwards, but not anymore! Woho!”

– Anonymous respondent, market research 2011